Best Undergraduate Programs in Business Marketing · University of Michigan — Ann Arbor · University of Pennsylvania · Indiana University — Bloomington · New York. Surprisingly, up to 69% of marketers in 100 countries have said their team doesn't have a dedicated marketing project manager. In addition, 40% of them plan their marketing campaigns rarely or only sometimes. Students can participate in a number of immersion programs, but one of the biggest attractions of the program is the fact that the school requires students to take 40% of their classes outside of business school.
It often appears as a 101 or entry-level class and acts as a summary of the field. This is a great class to see if you're still considering majoring in marketing. It also serves as an introductory class for those who are in the marketing career. Under the umbrella of the famous Wharton School, the Bachelor's degree in Marketing from the University of Pennsylvania offers a clue steeped in history and known for progressive research and tactics.
While exploring marketing degrees, the University of Florida's Heavener Business School may be a place to look. Located in Gainesville, Florida, in the northern part of the state, the University of Florida offers a specialization in Business Administration with an emphasis on marketing. Missouri State University offers a number of unique opportunities for those interested in marketing degrees. For your undergraduate marketing specialization, they offer four different tracking options, depending on your unique interests.
These include advertising and promotion, marketing management, marketing research and professional sales. Many schools offer marketing degrees, including University of Pennsylvania, University of Notre Dame, University of Florida, Missouri State University, New York University, Washington University in St. Louis and the University of Texas at Austin. Missouri State University offers an online or hybrid program for your bachelor's degree in marketing management.
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 best sellers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Neil is one of the New York Times best-selling authors and was recognized as one of the 100 best entrepreneurs under 30 by President Obama and one of the 100 best entrepreneurs under 35 by the United Nations. Best Marketing Programs Colleges and Universities Whether you want to be on the ground floor introducing exciting new options to the public or if you've just watched too many episodes of Mad Men and are looking to see what it's all about, there are plenty of options when it comes to earning a marketing degree.
While an associate may not earn you more than an internship or an entry-level position, you should be able to move up quickly once you return to school to earn a bachelor's or master's degree in marketing. Whatever your long-term goals are, here is a sample of the best schools to earn the degree you need to succeed. Saint Joseph University has a dedicated marketing department, which includes several marketing majors and minors, a master's degree in marketing, an MBA with marketing concentration, and a data analysis certificate. Students in the marketing department will have access to a variety of internships and industries including brands, charities, sports teams, artists, companies, events and more.
Marketing students will master sales techniques, digital marketing, social media, advertising strategies, technology and consumer behavior trends. The school also offers specific student marketing associations and organizations. The main campus of Pennsylvania State University is home to a marketing department with a centralized education that specializes in theory, research, and progressive practices. Students will have access to undergraduate and graduate degrees in a supportive educational environment focused on ethics, collaboration, work-life balance, productivity, analysis and more.
College students can select from several areas of focus, such as brand management, digital marketing, marketing analysis, retail and distribution management, consultative selling, and sports marketing. The American Marketing Association of Penn State is also on campus. AIU is somewhat different from its higher education peers. You'll find that it's better known as an online university, but it also offers in-person classes to students who enroll there.
AIU is a private, for-profit university located in Schaumburg, Illinois. The campus itself is small; just a large building for administrators, faculty, and the few students attending in-person classes. Colorado Technical University is a large institution with its main campus located in Colorado Springs, CO. The student population exceeds 27,000 each year, of which about 23,400 are undergraduate students and 3,800 are postgraduate students.
Undergraduate students can strive for associate's or bachelor's degrees in almost all of the school's 20+ majors, while graduate students have options in a variety of departments including business administration, computer and information science, engineering electrical, computer or systems, and more. Grand Canyon University is located in Phoenix, Arizona, and was the first private for-profit Christian institution in the United States. It has also been the largest Christian institution, with more than 96,000 students enrolled each year, most of whom attend through distance learning and are undergraduate students. The school provides these students with access to certificates of all levels, bachelor's, master's and doctoral degrees.
Purdue University Global is one of the top names in online higher education. Their Boilermakers always make their mark during the NCAA football and basketball seasons and their academics are also highly respected. The school is known as a pioneer in many ways, but its online platform, Purdue Global, is bringing its much-loved instruction to students around the world. Texas A&M University at College Station offers three marketing programs, including a bachelor's degree in marketing, a master's degree in marketing, and a doctorate in business administration with an emphasis on marketing.
The BBA has four career paths to choose from, including advertising strategy, analytics and consulting, professional sales and sales management, and purchasing and retail management. Students will have hands-on experience at all levels to achieve the greatest impact on learning opportunities. Brigham Young University of Provo has an exclusive marketing program that only accepts 90 students each year. The program is designed to prepare students for careers in managerial and executive positions.
Students will learn the cross-functional business skills needed for long-term success through specialized core courses including market research, consumer behavior, advertising and promotion management. Program participants will also have access to student organizations and clubs dedicated to marketing, entrepreneurship, international opportunities, on-campus internships and social innovation. James Madison University has a specialization in marketing within the College of Business, along with a specialization in marketing and a concentration in professional sales. Students will graduate prepared for a career in digital marketing through intensive courses such as social media marketing, strategic Internet marketing and a digital marketing internship.
All program participants will experience a hands-on learning environment and have access to marketing practices and marketing simulations while developing essential communication and leadership skills. The Broad College of Business at Michigan State University offers both undergraduate and graduate degrees in marketing. Michigan State University Marketing Programs Focus on Customer Personalization, Innovative Technology, and Engaging Experiences. These courses and programs are designed to prepare graduates for careers in various types of marketing leadership roles, such as business development and sales, marketing management, market research, and marketing strategy.
The University of Wisconsin at Madison offers marketing degrees at all levels through the Marketing Department of the Wisconsin Business School. Programs focus on long-term career success with progressive course offerings. Students will learn the tools, knowledge and knowledge to follow various marketing career paths, such as marketing analysis, advertising, digital and social media marketing, and brand and product management. Those wishing to pursue a graduate degree can complete an MBA with a specialization in marketing analysis and knowledge.
And the university offers opportunities to study abroad and a chapter of the American Marketing Association. Loyola University Chicago offers a comprehensive marketing education that includes the development of skills aimed at ensuring professional success, such as business and professional speaking, practical experience with real cases, and interactive classroom environments. Students will also be able to choose between courses in global marketing or attend courses at the John Felice Rome Center in Loyola in Italy. And they can participate in a wide range of study abroad opportunities.
Marketing programs are available as an undergraduate specialization or an MBA with a marketing concentration. The Marketing Department at the University of Georgia offers four marketing degrees including a BBA, a master's degree, an MBA with a concentration in marketing, and a PhD. Each marketing program emphasized curriculum essential to the future of marketing, including analytics, digital strategy, and consumer behavior. Many graduates work for prominent corporations in both management training programs and sales roles, such as Coca-Cola, State Farm, Georgia-Pacific and Morgan Stanley.
The University of Maryland at College Park is home to the Robert H. Smith School of Business with an elevated marketing specialization program and a Plus-1 program that combines a bachelor's and master's degree for five years. All programs incorporate the importance of ethics in marketing. Marketing specialty graduates work in a wide range of professional specializations including market research, retail, sales, advertising, and product and service management.
Kean University has a dedicated School of Management and Marketing. The school and faculty work with each program participant to create an optimized academic path that leads to long-term professional growth. Students will learn critical skills and development, such as communication, strategy and innovation. Kean's marketing program graduates work in a wide range of areas including advertising, brand management, marketing, public relations and others.
Midwest State University Prepares Students for Outstanding and Enduring Career in Marketing. Students will learn a variety of marketing principles and methodologies including pricing, customer satisfaction, stakeholder needs, communication, customer behavior, and more. Graduates often work in specialized areas such as brand management, advertising, sales, management, analysis, research and international marketing. The degrees are accredited by the AACSB and all students have access to internships and field experience.
The University of Washington in St Louis offers a BSBA with a specialization in marketing and several minor businesses with marketing fundamentals such as entertainment business, sports business, business analysis, social impact business and more. Students can select second majors and double minors for non-business majors. It is also possible to earn a certificate in marketing and an MBA with a marketing concentration in brand management, product management or customer analysis at the University of Washington. Alma College Uses Technology and Guest Speakers from Around the World to Maximize Learning Performance of Marketing Students.
Students will focus on advertising and marketing strategies, in addition to receiving hands-on experience in marketing campaign projects for local businesses and non-profit organizations. Alma College's marketing programs feature traditional theories such as the Four P's and more progressive approaches, including digital media. The courses are designed to prepare students for an adaptive future, including marketing and society, e-commerce and business marketing. Regis University has an advanced bachelor's degree in marketing and a master's degree in marketing.
Program participants will learn critical skills such as creating customer solutions, public relations, communications, market research, branding, sales, advertising, decision-making, current trends, and conceptualizing products and services. Students can choose between online classes and in-person courses. The Fashion Institute of Technology (FIT) offers an AAS and a bachelor's degree in advertising and marketing communications. This program is a practical and comprehensive interdisciplinary education that includes media buying, direct marketing, public relations, advertising and journalism.
Students will develop press releases, print ads, digital videos, radio and television spots, and media plans. Each program participant will also be able to study abroad and undertake global internships at premium companies such as Gucci, Calvin Klein, ABC and Barneys New York. Babson College has a dedicated marketing division with global appeal and global reach. The programs are comprised of an interdisciplinary curriculum for a more evolved and adaptable marketing education that combines digital marketing and traditional marketing methodologies.
Students will also learn to consider stakeholder engagement and consumer decision-making, and can choose to engage in various marketing concentrations and sub-fields. There are also study abroad options. CUNY Bernard M Baruch College presents five areas of international marketing and business including digital, general, international, advertising and analytics. The BBA in Marketing Management teaches program participants the best ways to provide value and create customer satisfaction, develop and maintain relationships, and understand customer needs.
Marketing graduates at CUNY work in a wide range of fields including management, product development, analytics, research, SEO and sales. And internships count toward master's degrees. Georgetown University has a superior marketing program that offers access to invaluable research and advanced lessons on current and future marketing approaches, including value creation, decision-making, consumer needs, information processing, profitability and sustainability. The program also includes seminars and workshops at the Georgetown Consumer Research Institute, as well as a bachelor's degree, an MBA certificate in consumer analytics and information, and a master's degree in marketing communication.
Students will participate in real projects, networking events and class trips. The main campus of the University of Cincinnati offers a marketing major, a specialization, a master's degree, a graduate certificate, and a doctorate. This comprehensive educational opportunity allows students to continue their education smoothly, with internships, cooperatives and professional assistance. University of Cincinnati graduates work for top employers, including IBM, Xerox, P&G, Hormel, Oracle, Johnson& Johnson and others.
These employers often have openings in a wide range of marketing specialties, such as digital marketing, branding, advertising, research, sales, account acquisition, and more. Georgia State University offers a number of marketing education opportunities, such as a bachelor's degree in marketing, an undergraduate certificate in professional sales, a master's degree in marketing, an MBA with a concentration in marketing, graduate certificates in marketing areas, and a doctorate in marketing. Students will learn essential skills and industry knowledge in critical areas such as promotion, social media marketing, sharing, distribution of goods and services, customer wants and needs, pricing strategies, product development, and more. The University of Missouri at Columbia has a bachelor's degree in marketing that includes a comprehensive business training.
Marketing students will be exposed to interdisciplinary education in administration, banking, finance, economics and accounting. Marketers will also be able to select a focus on international business and real estate if they wish to do so. And students can earn a certificate in sales and customer development or marketing analysis. The University of California at Riverside has several avenues of commercialization through the UCR Business School.
Students will study various aspects of marketing, both at the undergraduate and graduate levels, including markets, competition, promotion, consumer behavior, advertising, distribution, database marketing, pricing strategy, product development, and more. Marketing Concentrations are available in the form of Bachelor's, MBA and Doctorate. Program participants will also have access to scholarships, career services, internships and specialized minors. Providence College offers a bachelor's degree in marketing, a specialization in marketing, and a 4+1 MBA program with marketing courses.
The overall goal of Providence College's AACSB-accredited marketing programs is to prepare students for a long-term career in marketing. Students will learn a variety of practical methodologies including market research, digital strategies, leadership skills, analytical and creative skills, and much more. Class sizes are small and programs expose students to both for-profit and non-profit marketing strategies. Boston College Presents Dynamic Marketing Concentrations in Marketing for Both Management and Non-Management Students.
Students will learn to embrace change and adaptive solutions in a variety of areas including economies, industries, technology, customer attitudes, demographics, new market and brand development, public and private companies, and more. A unique aspect of BC's marketing department is that program participants learn complementary education in areas such as psychology, sociology, society and culture. The University of New Hampshire has a BSBA with a specialization in marketing and an MBA with a specialization in marketing. The marketing department works to ensure that the curriculum is the most advanced with the most advanced research available each year.
Students will learn interesting and advantageous skills, such as consumer behavior, digital and traditional marketing methodologies, practical projects, communication, high-value customers, analytics and more. Graduates pursue a variety of marketing careers including advertising, brand manager, buyer, digital marketer, market researcher, new product development and sales. Kent State's Kent Campus offers an AACSB-accredited bachelor's degree in marketing ideal for careers in for-profit, non-profit, manufacturing and service industry careers. The marketing and entrepreneurship department offers several specializations, minors, certificates and postgraduate degrees.
Marketing students can also complete a bachelor's and master's degree combined to save time and money. Students will learn a wide range of marketing topics, such as international marketing, market research, consumer behavior, promotion management, advertising and personal selling. The University of Iowa offers a range of marketing careers including analytics, management, sales and retail. At the University of Iowa, the program encourages all students to pursue their specialties within marketing, such as technology, creativity, psychology, writing, social media, analytics, and others.
Students have access to elite networking events, internships and career preparation courses. As a result, marketing students at the University of Iowa have a 98% graduation placement rate of being employed or enrolled in graduate school within 6 months of graduation. Saint Mary's College Aims to Prepare Marketing Students for Success by Developing Skills and Leadership. The marketing concentration teaches students a wide range of marketing fields, such as advertising, market research, buyer behavior, international marketing, management, sales and others.
Students will also be aware of career advice and guidance, along with internship opportunities and a career guidance program. Saint Mary's College's alumni network is made up of more than 40,000 graduates, many of whom help with interview preparation and job opportunities. The University of Connecticut offers several undergraduate-level marketing concentrations, including professional sales leadership and digital marketing and analytics. Students will gain hands-on experience through various activities and projects, such as analysis, marketing plans, research, and honors courses.
Classes will work with real-life companies on specialized projects, and marketing students will have access to prestigious marketing internships. The University of Santa Clara has a number of progressive marketing degrees and concentrations that include an undergraduate specialization, retail high school, master's degree in marketing, and others. Program participants will study all essential aspects of marketing, such as psychology, sociology, finance and economics. Santa Clara University is one of the few marketing programs that offer in-person and online degrees.
And students will have access to premium internships and study abroad programs, including Google and Facebook. Marketing students at Longwood University learn advanced marketing techniques as a way to prepare for demanding and changing careers in marketing, including communications, research, sales, consumer behavior, direct marketing and more. Students will also have the option to participate in honors programs, internships and independent studies. Graduates become employees in a variety of marketing fields, such as administration, advertising, international marketing, market research, product management and others.
The University of Pittsburgh at Pittsburgh has a top-tier BSBA with a specialization in marketing and a master's degree in marketing. Undergraduate students in marketing will need to complete a full curriculum, including courses in social sciences and foreign culture. Upon graduation, students will be able to price products, identify optimal distribution channels, promote new and existing products, and more. Master's program prepares students for more demanding and marketing futures.
Alfred University hosts AACSB-accredited marketing programs and a chapter of the American Marketing Association that provides all students with a long-term advantage as marketing professionals. Students can specialize or specialize in marketing with a wide range of marketing courses including consumer behavior, graphic design, promotion strategy, sales management, international marketing and others. In fact, students can also participate in study tours in various countries and regions of the world, such as Central America and Germany. The University of Central Florida has two areas of BSBA marketing, which are marketing management and professional sales.
Both programs provide the skills needed to excel in a marketing career, such as brand management, retail, market research, promotion, sales, and others. Students will have access to a local chapter of the American Marketing Association, and internships are available to those who qualify, either during the summer or part-time. Hofstra University is home to a BBA and a master's degree in marketing, as well as a BBA and a master's degree in market research. College students majoring in marketing will be able to pursue careers in more specific industries, such as media, fashion, music, sports and entertainment.
The university will also help with networking opportunities, internships and job connections. Students will be able to participate in innovative research available in the business laboratory, as well as study abroad programs. Bryant University offers a BSBA with a Marketing Concentration, a Digital Marketing Concentration, and Minors in Marketing, Marketing Analytics and Sales. Students will have access to traditional and non-traditional marketing courses that include writing, consumer behavior, leadership, policy, financial management, legal and much more.
Program participants will also focus on ethics in marketing and the use of technology in marketing. The University of Dayton is located in Dayton, Ohio, about an hour north of Cincinnati. Most of the campus is autonomous, although it is practically in the middle of the middle city. More than 11,000 students enroll each year, most of whom are undergraduate students.
They have the opportunity to earn everything from a bachelor's degree to a professional or research doctorate in business, management, communication, education, engineering, statistics, physical sciences, public administration and more. This university is located east of Queens, in Garden City, New York. Their student enrollment is generally just under 8,000 and their class sizes are small, with a student-to-teacher ratio of 11 to 1. However, they offer many specializations on their modern, tree-lined campus.
Its largest departments, with the most options for specializations, are education; health professions and related programs; business, management, marketing, and related support services; and visual and performing arts. The Denver campus of the University of Colorado is located near downtown Denver, in the center of a very large city, with the city center visible from the buildings where you will attend classes. This campus is not connected to the nearby Anschutz medical campus, although both are in Denver. Nearly 25,000 students attend these two campuses, with a decent ratio of 17 to 1 student to teacher, but with many programs to choose from.
The school offers a variety of degrees covering business, architecture, computer science, engineering, history and mathematics, health professions and biomedical sciences. For students looking for marketing programs, these fall within the realm of business and are sometimes combined with administration. Located in the small town of Chico, California, this CSU university still has a lot to offer its more than 17,000 students. The student-to-teacher ratio is a bit high, from 24 to 1, but once you get into your core classes, they should cut back a little.
Students will be able to choose from more than 80 specialties in 26 departments and attend their classes among the Romanesque buildings of the campus, which blend easily with the city. Technically, Siena College resides in a large northern suburb of Albany called Loudonville, New York, close enough to visit if you're interested in the dining or nightlife offerings of a larger city. However, the student body is not big at all, with just over 3,000 students enrolled each year. This supports lower class sizes, with a student-to-teacher ratio of 12 to 1 and students still have the opportunity to earn 1 or 2 year certificates, bachelor's, graduate or master's certificates in a variety of subjects.
If you're looking to live the nightlife or spend time in a big city, Washington State University isn't the first place you should look. The city of Pullman, WA, where the school is located, is relatively small and is more than an hour from Spokane. However, the tree-filled campus and the surrounding valley are beautiful. School offers bachelor's to doctoral degrees in agricultural operations; biological and biomedical sciences; business, management and marketing; communication; education; engineering; languages and more.
This university is located in Minot, North Dakota. The city is small, remote and located just an hour from the Canadian border. However, the school still has a lot to offer the more than 3,000 students who enroll each year. They offer certificates, associate's, bachelor's, master's and post-master's degrees in small classrooms with a student-to-teacher ratio of 1:1.Specializations are offered in 19 departments with different degree levels.
The McCallum Graduate School of Business at Bentley University offers a dozen specializations customizable to each individual's particular professional interests, such as business economics, corporate finance, creative industries, auditing and control, professional sales and marketing. Bentley's advanced undergraduate and postgraduate degrees in marketing are designed to give graduates a long-term advantage over others in the business world. And all program participants have access to a professional development center. Columbia University is not only the oldest university in New York, founded in the 18th century, but also the business school under its auspices, Columbia Business School, ranks high on the list of the best marketing schools in the world with its Marketing Division.
This school offers master's and doctoral degrees in both marketing and business administration. Imperial College Business School is an excellent marketing university based in London and founded in the mid-19th century. Today, this school is one of the most modern schools of contemporary economic and business studies, which includes highly reputable marketing studios. Although this school offers bachelor's degrees in addition to master's and doctoral degrees, they are not in the area of marketing.
However, his master's degree in Strategic Marketing is one of the best-known marketing degrees in the world. When it comes to undergraduate marketing studies, IU International University of Applied Sciences is one of the best schools to go to. Although it also offers several master's degrees in marketing, some other schools are better qualified when it comes to postgraduate studies. IU was founded in 1998 and has since opened several facilities around the world, to offer its best services and education to all those interested in what they have to offer.
The WU Vienna University of Economics and Business (Vienna University of Economics and Business), which ranks tenth with its QS Master's degree course in Marketing this year. The largest university of its kind in Europe, with more than 23,000 students from 110 countries, WU is very international. The highest WU scores are obtained in employability and alumni results indicators. With an increase of two places since last year, the eighth best university in the world for master's degree in marketing, Warwick Business School also takes third place in the subject in the United Kingdom.
Originally founded in 1967 as the School of Industrial and Business Studies, the school has trained alumni who now hold management positions in corporate, government and academic institutions around the world. The MSc Marketing and Strategy course at WBS combines essential theoretical knowledge with the opportunity to apply it to real-life business situations. The WBS scores highest in the ranking for the thought leadership indicator. It also scores high in both diversity and employability, with international members representing 97 percent of its students and 76 percent of its faculty.
A novelty in this year's Masters in Marketing Ranking is EMLyon Business School, which ranks fifth for its Master's in Transformation, Digital, Marketing and Strategy course. The university is very international, with three campuses in France, as well as international campuses in Casablanca and Shanghai, 80 nationalities represented and 40 percent of its international students. With an excellent score on all five indicators, the university has its highest scores in the intellectual leadership category, followed by employability and diversity. A closer analysis of the scores shows that a decent 92 percent of alumni are employed within three months of graduation.
Best Schools for Marketing Management Best Schools for Marketing Management. The school's innovative and practical MSc Strategic Marketing course is designed to encourage and develop strategic thinking in the future, salespeople and students also have the option of a job placement. They are usually offered through university business schools and can lead to an undergraduate or graduate degree or a certificate in marketing management. The Rutgers Business School is a shining example of a community committed to the growth and success of young professionals, providing students with access to a range of diverse courses, internships and postgraduate work opportunities.
The Marketing Department is affiliated with three experience centers and offers both undergraduate and postgraduate marketing studies; but is best known for its bachelor's degree in business administration with a specialization in marketing. Columbia Business School, which has lost two spots this year to take third place in the marketing master's ranking, takes first place among US business schools. UU. The following schools may not offer all types of marketing degrees, so you may want to filter by grade level first.
More than 30 specializations are available, the most popular of which are business administration and management, criminal justice and security studies, management information systems, accounting, and public administration and social service professions. The University of Pennsylvania is one of the best schools in the United States to earn a degree in marketing. The business school also has a strong reputation for research excellence, and students on the master's degree course in marketing management will have the opportunity to work closely with global companies to oversee projects in real time, meaning employers are looking for graduates. Since the program you select can have a significant impact on your future, we have developed a number of rankings, including this list of the best marketing schools, to help you choose the best school for you.
Graduates of the best marketing schools in the United States are highly trained in qualitative and quantitative research methods, as well as analytical and critical thinking, allowing them to interpret data and make informed decisions. With a global ranking of sixth place in master's degrees in marketing, ESCP Europe Business School's MSc in Marketing & Creativity course ensures that students graduate not only with an analytical, but also creative approach to business and marketing management. The University of Washington in St. Louis is one of the best schools in the United States to earn a degree in marketing.